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Join IPEM and selected partners for our webinar on “Fundraising in Europe: A Guide for US General Partners”, taking place on 17 July 2025 at 12pm EST.

### Why are you running this webinar now?

With uncertainty over domestic US policy affecting allocator decisions at home, the stability of Europe makes for an appealing destination to raise capital.

European LPs view the depth and breadth of the US market with interest, with many institutions still underallocated to private markets.

For those that have successfully raised ever-larger funds, Europe presents an enticing opportunity to diversify the LP base and embark on their next phase of growth.

### Who is it for?

This webinar is for anyone interested to know more about how to navigate raising funds in Europe, including how to gain market access, strengthen investor networks, navigate regulation and formulate a clear IR strategy.

### What will I learn?

By registering for this webinar, you will benefit from:

*   Insights into how European LPs view the US market
*   Expert pointers on pre-marketing and fund structures
*   A better understanding of what a successful strategy looks like
*   Getting to hear from several experts you can call for advice


Fundraising in Europe: A Guide for US General Partners

Since 2018, IPEM has organised this survey with the support of 14 national private equity associations. It captures the sentiment of European GPs for the year ahead, highlighting key risks, opportunities, and trends in investment and fundraising, with a special focus on "*The Wealth Revolution*" in 2025. 


The European Private Equity Barometer 2025.

Great partnerships are the cornerstone of success in bridging private markets and wealth management. For GPs though, successfully distributing products to wealth clients presents unique challenges that differ from those of institutional investors. Wealth clients have distinct expectations around flexibility, transparency, and communication, requiring tailored investment solutions that can navigate their specific risk tolerances, liquidity preferences, and long-term goals. This panel will address how GPs can overcome these hurdles, from designing products suited to private wealth needs to implementing robust distribution strategies that build trust, ensure alignment, and scale effectively in a competitive market. 


Winning Distribution Strategies to Unlock the Private Wealth Market 

Private wealth is clearly an area of interest for private markets. The journey towards mutual discovery is challenging as both private markets and private wealth channels are under permanent evolution. What does the European wealth market look like today in terms of geographical breakdown, type of investor, distribution channels, current private capital allocation and level of expertise? What are the main shifts underway in private wealth that fund managers should be aware of? Where is private wealth going? What are the challenges that private wealth is tackling, and how can private market fund managers be of assistance? 


Trends & prospects in European wealth channels

Based on the latest Oliver Wyman and Morgan Stanley Global Wealth and Asset Management report, the session will explore the global wealth management industry outlook in the context of rising life expectancy, identify revenue opportunities through a comprehensive retirement ecosystem approach, and evaluate the impact of the generative AI revolution over the past year. 


Oliver Wyman: Global Wealth in the Age of Aging.

Why has private wealth suddenly been designed as the new el dorado? What kind of potential do fund managers see in the private wealth world? Is this interest a sign of desperation since institutions have reached their maximum allocation or is there true potential? Is this a revolution or an evolution? Can it be a game changer for private capital investors? Or a trigger for fundamental disruption for private markets? Are the institutional and private wealth worlds expected to converge or stay distinctively separated? What are the consequences of this convergence/separation? 


Private wealth “Talkin’ ‘bout a revolution”

The IPEM 2025 Allocation and Fundraising Report, created in collaboration with AlixPartners, examines the investment preferences of over 1,000 limited partners (LPs) and the fundraising efforts of more than 800 general partners (GPs) at the conference. The report provides insights into the current market landscape, outlines where LPs intend to invest, details their priorities and selection criteria, and highlights key market opportunities and imbalances


Where are LPs allocating in 2025?

In an uncertain macro environment is it possible to remain committed to one's investment philosophy? Delivering superior investment results in an inefficient market are built on knowledge advantage, specialisation, relentless skill and effort vs timing the market?  In this session our interviewee shares his experience of investing through cycles and remaining consistent and committed to an investment thesis.


Armen Panossian, Oaktree: Investing like a contrarian.

Today, private capital extends far beyond traditional private equity and is being used to help companies large and small achieve their business goals and manage challenging markets. Add to this how the New Economy growth agenda – whether in next-gen technology, infrastructure or energy transition – creates massive capex needs that are increasingly funded by long-term private capital. In this session, Apollo’s Head of Europe Rob Seminara will discuss how private capital is fuelling business in creative new ways while navigating macro headwinds, geopolitical uncertainty and changing market structure.


Apollo's Rob Seminara: Private credit in the new economy.

Climate investing is shaping up to be a generational opportunity. Are we seeing GPs adhere to best practices for ESG integration, measurement, and reporting? How are investors aligning their objectives with broader sustainability goals? Has the consensus of commitment to climate investing in Europe vs the US become polarised? Has climate and ESG become wholly politicised? Will climate investing be split between the believers and non-believers? Are we seeing carbon pricing consistently into asset valuations?


A new era for climate investing.

Global fragmentation has picked up pace as trade blocs form behind the world's two largest economies. But what does this mean for investors? Global supply chains suddenly look precarious; the fragile bonds of globalization have become more strained. The panel session takes a deep dive into how LPs are navigating and forging confidence in this environment. The build-up of a new dry powder record, sluggish dealmaking and lack of exit activity has all put a premium on liquidity. How are GPs managing the increased complexities in a rapidly changing world, whilst remaining agile, innovative and efficient?


Investing in a fragmented world 

Today business conditions are more disjointed than usual, interest rates have risen faster than at any time since the 1980s, and it remains unclear when the US Federal Reserve will reverse course or where rates will eventually settle. The global economy has chugged along in 2024, have private, markets escaped these months of turmoil with nothing worse than a soft landing? Given the turbulent geopolitical backdrop, will consistency of performance through cycles be in sharp focus for LPs?
